Designer apparels are a tribute to the cosmopolitan women of today. It’s that lovely peacock blue that wraps up so snug and pretty on the pink. That salmon pink is perfectly appliqued and handcrafted, lending an extravagant tweak to the texture. I breathe in the artistically embroidered works from Svasa, one remarkable piece after another.
Being in tune with preserving the heritage of the vast landscape of Indian textile, the effort to recreate designs from antiquity, by Indian designers has been a constant. The journey to the Seventh Avenue space in its entire splendor of natural fabrics and traditional craftsmanship is a serious involvement.
Conversations about ‘The Blouse’ have been a thing of the moment with Indian ladies. Scouting for the best seamstress is a relentless pursuit. The right fit, the neck patterns, the sleeves, the desired needlecraft and choice of colours, all of that in a tangent, must speak one language; that of a striking piece of art.
Crafted Blouses are made to measure, exhibit traditional handwork that never fail to bring back the warmth of the old world. A stylish garment is identified with lifestyles, trends and comfort fits as required by the body types that need deeper understanding, before being commissioned. At the creations, it’s a celebration of fabrics, from soft cottons, crisp linen to delicate silks and natural khadi.
The Svasa Design House has witnessed more than two decades of fashion evolution and presented bespoke blouses since. The inspired designs are woven stories to be paired with the matchless, elegant traditional Indian women’s attire, the Saree. The handloom hand - woven fabric, the well - tailored lines, with no compromise on quality makes it a brand worthy of going back to.