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Blog posts tagged with 'artistically embroidered'

Creative tides @ our charming FOUR FLOWER!

Chatting over a cuppa with a friend was a good break with conversations mostly lingering on Indian ethnic wear and its revolution. I was overwhelmed by the generous compliments from my friend about SVASA.DESIGN’S active involvement in the times.  In all humility; I confess that her genuine good words were a measure of my faith in the industry as also of my self-worth.

Truly, the designers and artisans @ Svasa are high octane. Their needlework expressions are like a fresh splash of rain. Organic design thoughts and warm colours are nurtured with love to continuously give captivating blouses.

Our FOUR FLOWER embroidery was born out of sheer passion to give a different perspective to a longstanding motif. It is one of our earlier home grown ensembles, recreated from a page out of the Banni embroidery, mostly practised amongst the Lohana community from Gujarat, India.

Stories from the heartland of Gujarat have it that these motifs are a speciality of the community and were customarily embroidered on the garments for new brides. Bold motifs with vibrant thread embroidery, studded with tiny mirrors are fixed together with the traditional chain stitch. Svasa’s improvised narration is an ode to the craftsman of the community and their craft.

Our design conscious mavericks worked on the original needlecraft and gave the floral motif a raised effect by first securing the petals with thick twine. The other innovation was to give it a Matt finish without using regular silk threads. Cotton threads are embroidered over the twine to give it that raised effect which makes the motif FOUR FLOWERS so attractive. We create them in different colors.  Black base with turmeric motif or chilli red, dark red, indigo blue, rust, burnt orange, fanta orange and others.

The decision to stay with traditionally hand woven cotton in RAVEN BLACK, twelve years ago has paid us in good stead. Black is Beautiful and any colour threadwork would blossom against the background. The neck was designed to be a leaf shape studded with miniscule mirrors characteristic to Banni style.

FOUR FLOWER has semblance to four Clover leaves; lucky are the ones who lay their hands on it.  The blouses disappear as quickly as they come. Watch for our next wave of FOUR FLOWER. They are as reliable as the tide!

In- Tune with the eternities!

Designer apparels are a tribute to the cosmopolitan women of today. It’s that lovely peacock blue that wraps up so snug and pretty on the pink. That salmon pink is perfectly appliqued and handcrafted, lending an extravagant tweak to the texture. I breathe in the artistically embroidered works from Svasa, one remarkable piece after another.

Being in tune with preserving the heritage of the vast landscape of Indian textile, the effort to recreate designs from antiquity, by Indian designers has been a constant. The journey to the Seventh Avenue space in its entire splendor of natural fabrics and traditional craftsmanship is a serious involvement.

Conversations about ‘The Blouse’ have been a thing of the moment with Indian ladies. Scouting for the best seamstress is a relentless pursuit. The right fit, the neck patterns, the sleeves, the desired needlecraft and choice of colours, all of that in a tangent, must speak one language; that of a striking piece of art.

Crafted Blouses are made to measure, exhibit traditional handwork that never fail to bring back the warmth of the old world. A stylish garment is identified with lifestyles, trends and comfort fits as required by the body types that need deeper understanding, before being commissioned. At the creations, it’s a celebration of fabrics, from soft cottons, crisp linen to delicate silks and natural khadi.

The Svasa Design House has witnessed more than two decades of fashion evolution and presented bespoke blouses since. The inspired designs are woven stories to be paired with the matchless, elegant traditional Indian women’s attire, the Saree. The handloom hand - woven fabric, the well - tailored lines, with no compromise on quality makes it a brand worthy of going back to.