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Blog posts of '2020' 'February'

Fav ‘Ranju’ at our VRITTI photo shoot!

Young and trendy Ranjani’s sunny disposition made this informal go-with-the-flow photograph session such a joyride. This fun-laden project had a perfect setting in the cool expanse of a haven close to my heart. Over cups of filter-coffee and rasam, between makeup sessions, hair styling and identifying VRITTI BLOUSES to match the right sarees, jewelry and accessories, we were left feeling fabulous.Ranjani was anything but exhausted despite a busy photo shoot session. It was an exciting day for SVASA with its share of mixed feelings as we progressed with our candid photo shoot for our new vertical, ‘VRITTI’. This session was particularly significant as we were on the threshold of launching our ‘Youthful ‘collection.

Ranjani’s trapeze acts made every shoot look effortless. It was a delight to see our bubbly muse discover herself while giving us lasting memories in the true spirit of VRITTI; confident, stylish, young and carefree!

Colour Wheel

My emotions colour the rainbow

Understanding the Colour Wheel was a game changer for me, immensely beneficial in my profession as a designer of exclusive women’s clothing house.

As a design creator, playing with different colours, my desire is to achieve visual depth and a substantial façade. The color combinations that I pick for an organic piece of attire are inspired by energies and textures available around me as also being reliant on my bag of memories, my insights and impressions. To conceive and initiate a design illustration with just the right dosage of colour infusion is an incredible feeling.

I build up the design texture gradually inlaying it with colours of my choice, much influenced by my prevailing mood which helps me process my feelings into the design that I create. I take on the challenges of mood swings while switching between shapes and colours, working through layers of fabric in silk, linen and cotton, shifting from the work table to the floor.

In the end, the journey is well worth every emotion, if the ensemble has captured typical mood-colour characteristics of the bright & beautiful, perhaps sunny happy colours of a rainbow after some rain, better still the let-me-be tone on tone or the more intense black & white.

The wearer is my muse and it is she who translates my work of ‘Colour creativity’ to the phenomenon we call ‘Personality’.

Colour Wheel

My relationship with colours

The process of choosing colours for my creations is exhilarating. Embarking upon a design requires me to trust my intuition and not go overboard with my colour choices. It requires me to balance between my mindful self and not so mindful self, controlling of colour patches and letting go. I react to the changes, each time I toy with the palette on a design illustration. This constant process creates a ‘conversation’ while creating an ensemble of blouses, thence, hopefully carried on by my clients, the beautiful people who wear them.

Isaac Newton’s Colour Wheel theory fascinated me from my little girl days. We learnt to put blobs of paint in a circular shape like a wheel. The colours from each blob was mixed together to derive new and different colors never seen before. The colour wheel had every hue from bright yellow to crimson red.

Color wheel thread

It was a total thrill to learn that RED, YELLOW & BLUE are Primary colours. Coded as the core colours, the primary colours are robust, stand alone shades that form the base for the numerous other colours, derived by the process of mixing. The sophisticated Secondary colors are derived from mixing primary colors. Orange is a combination of red and yellow. PURPLE comes from a mix of red and blue. Spectacular Tertiary colors are formed from mixing primary and secondary colors to obtain unique shades of Grey, Coral, Aquamarine, Dusky browns and Burnt oranges. The combinations are endless.

Over the years as I progressed to being a designer, since my first design class with my teacher Ms. Chandravadini, the universal concept of primary, secondary and tertiary colours opened doors to endless possibilities. Thus began my passionate journey of celebrating colours in my designs for ethnic Indian women’s clothing.

My relationship with the Colour Wheel continues… never to stop. Well, Not yet!